Traditional real estate marketing has generally consisted of the obvious: a "For Sale" sign, local advertising, Multiple Listing Services, cooperation among brokers, and word-of-mouth. At Village Realty Inc., we recognize that the traditional approach to selling property is no longer enough!

Direct Mail

We engage in direct mailings on an ongoing basis sending thousands of promotional pieces each month throughout the year. Our attractive Showcase of Homes magazine is published "in-house" assuring that its contents are always up to the minute.

Computerized Contact Management

Each Village Realty Inc. agent is computerized. This helps us manage our prospects and keep track of follow-up dates and appointments. The result is that we are better able to measure our marketing effectiveness and manage our professional contacts with buyers and sellers, while maintaining a heightened level and quality of communication with them all.

Internet Presence

The "net" targets a specific segment of the home buying public that relies on computer access to home purchasing data. The typical internet user is in the median age of those American citizens most likely to be moving in the next 5 years. We can directly attribute scores of closed sales to our unique Internet site, and each Village Realty Inc. agent has their own personal and secure e-mail address.

Newspaper Advertising

Ads in local newspapers are a source of both qualified and unqualified buyer prospects. Village Realty Inc. agents are trained extensively in how to refine, focus, and target these leads toward specific properties which suit the buyer's wants, needs, and financial ability. It is a fact that buyers seldom purchase the property which initiated their original call to the office, so don't be concerned if your property does not appear in print as often as you might expect. We know that every caller, for whatever reason, is a potential buyer of your property.

Relocation and Referral Networks

Village Realty Inc. is the only area real estate firm belonging to the Employee Relocation Council (ERC). We have cornered the market on this valuable referral and relocation business because it is the greatest source of qualified buyer leads, and it grows each day.

Home Protection Plan

This is an optional program where, for a nominal cost, you can protect not only yourself during the listing term but also the purchaser for 13 months after the sale. This warranty coverage is proven to reassure buyers that specific components and mechanical features will remain functional long after the closing. Statistically, homes which offer the Home Protection Plan sell, on average, at higher prices than those without it.

Our Exclusive Home Marketing System

Our Home Marketing System recognizes that there are many real estate licensees working in our marketplace and offers fair and equal cooperation to them all without limitation or bias. Our feeling is that when a seller agrees to set aside a marketing fee (or commission) from the sales price, we have an obligation to use that money to fuel the sale in an unselfish way that best represents our seller client.

Broker Open Houses

With certain properties we have found that inviting area brokers for a tour of the property is a good way to make them more aware of the availability and features of our listed properties. Once cooperating agents have seen your property, it is more likely to come to their mind when interviewing prospective buyers, and therefore, more likely to be shown and promoted.

Experienced, Well-Trained Professionals

We employ time-tested expertise to help you prepare your home for sale.

• We start with your knowledge of your home, your neighborhood, and the special features which make your home special.
• Next, we offer professional tips to help you make your home more appealing on the interior as well as from the curb.
• With our Home Market Analysis, we establish a realistic price range for your home, from which YOU decide on the actual listing price.
• We share the information with local real estate professionals to bring your home to the attention of potential buyers.
• Finally, we pre-qualify prospective buyers, personally present the purchase and sale agreement to you, and deal with the inspectors, appraiser, lender, and attorneys to get you through the red tape to a successful closing.

This is not a comprehensive list of our marketing plan for your home, but we hope you found this information helpful. If you have suggestions for custom marketing strategies tailored specifically for your property, please feel free to share them with us.

Services Checklist

Use this checklist to compare the services and resources offered at Village Realty Inc. to the programs offered by other companies.